For more than 20 years, Nagano Winter Olympic venues have been profitable, what is the mystery behind the Japanese profit
The opening ceremony, venue construction and event organization of the Beijing Winter Olympic Games can all be described as perfect. However, with the end of the 16-day event, how to effectively use the venue of the Winter Olympic Games has become a subject we must face in front of us.Japan has hosted Sapporo and Nagano Olympic Winter Games, and has rich experience in the utilization of venue facilities. Especially, Nagano Olympic Winter Games has maintained a record of continuous profits for 20 years. How did The Japanese people achieve this, there may be some experience worth learning.Our special correspondent visited the operator of the Nagano Winter Olympic Venue. The relevant person in charge introduced and shared with us the operation and utilization of the venue.The 1998 Winter Olympics were held in Nagano, an economically underdeveloped inland prefecture on the main island of Honshu, and the Japanese also faced a dilemma over how to use the vast facilities that the Games would bring.Over the past 20 years, the Nagano local government, enterprises and society have made joint efforts, and the main facilities of the Nagano Winter Olympic Games have been profitable until 2019, before the epidemic.In June 1998, about three months after the End of the Games, the city of Nagano, Nagano Prefecture and private companies formed a joint stock company to operate the two nagano Olympic venues, namely the speed skating and ice skating arenas, the media center hall and the Olympic Museum.According to Shinichi Ryuzawa, president of the company, a civic meeting has been held to discuss the use of facilities for the Nagano Winter Olympics since the decision was made to host the games.After the construction began, the agenda of the civic meeting included management and maintenance costs and financial expenses.The discussion concluded with the classification of Olympic facilities into three types.One is a comprehensive gymnasium, civic service facilities, to provide services for citizens.The second is facilities for sporting events and events that attract spectators.The third type is a comprehensive facility combining the first two functions.In the end, the town council positioned the speed skating and ice hockey arenas as a second way to attract spectators for sporting events, since the two arenas can host concerts and exhibitions as well as events.Melt the ice around March 20th every year. No ice is laid during the period from the end of March to the beginning of September. During this period, attract customers and hold other activities to gain income.Because the venue is large, concerts and concerts are often held.Mr Longze admits that because of its size, maintenance costs and profitability are the biggest problems they face.To this end, the company first adopted the form of a joint stock company, with the Nagano city government holding more than 50 percent of the shares and Nagano Mayor as chairman of the board of directors. However, in order to introduce market-oriented competition and professional management, the president of the company was chosen from a private figure.According to Longze, a huge amount of money is needed because the venue needs to be ice-covered regularly in winter every year.The ice needs to be cooled, but the rink does not maintain a certain temperature and it will be too cold, so users can not enter.The cost of water, electricity, gas and so on to make ice is so expensive that if it is used only in the winter, it is impossible to maintain the operation.The management of all these requires a professional team, so Longze said that the company entrusted the management and operation to kashima Construction, the main company responsible for the construction of the venue, and the ice making and ice shop were outsourced to ice machine manufacturers, and maintenance was also entrusted to them to ensure that the facilities could be used as long as possible.The public-private partnership has been profitable for more than 20 years, thanks, of course, to subsidies from the Nagano government and aggressive marketing to bring ice games and professional athletes to the city, as well as fairs and performances to make the most of the off-season.In addition to holding activities, more is to use very low prices to serve the public, in addition to increasing income, but also enhance the public’s feelings for the Winter Olympic facilities, to avoid the public’s aversion to the use of tax funds to subsidize the winter Olympic facilities.The venues are open to the general public when there are no events, and they are free for six days a year, with free skating available on open days.According to Ryazawa, the operation company works with the Nagano Skating Union and the Japan Skating Union to facilitate the venue and professional sports events, and also works with professional large-scale concert event organizers to use the venue for concerts and other events during the summer.Year, according to longtzer skating center and hockey hall management fee, maintenance fee and other kinds of fees, plus utilities, etc. A total of about 600 million yen, equivalent to more than 300 yuan, there are more than half from nagano city government funding, the rest of the half need through the business profit to pay, press longtzer words,If the management is not good, even the wages will not be paid.In addition, the land and buildings used for the venue facilities are the property of the Municipal government, which is responsible for the maintenance of damage and breakdown.Now, the former venues of the Winter Olympics are playing an important role in the education of snow and ice sports for students, the ice and snow sports venues for citizens, and the training, selection and organizing of professional athletes.Currently nagano city skating association naao Xiaoping, Kojima Ryota and Seitaro one of the three skaters are participating in the Beijing Winter Olympics.According to Ryazawa, the Nagano city government has made great efforts to promote and popularize skating.Skiing was more popular than ice skating in Nagano.Because there are many ski resorts around the city, skiing is very popular.With the Opening of the Nagano Winter Olympics, the city began to promote skating among children.In Nagano city, elementary, first and third graders can join skating classrooms, and all elementary school skating and skiing teaching activities are funded by the municipal government.In the senior grade of primary school, skiing course has become an important teaching content.At present, the Nagano Winter Skating Center mainly undertakes the indoor skating teaching for students.In addition to the skating and ice rink in Nagano, there are nine ski resorts in The village of White Horse in the northwest of Nagano prefecture, three of which were the main venues for the moguls at the Nagano Winter Olympics.With the opportunity of the Nagano Winter Olympics, The White Horse Village snowfield began to enjoy a good reputation overseas, attracting a large number of European and American tourists.Among them, Bafang Weigen Ski resort has made the most remarkable achievements in attracting foreign tourists, cultivating children’s interest in skiing and creating future tourists.Mr. Ogino, president of Hakuba Tourism Development Co., which runs the Resort, said in an interview that his company is a purely private company.Although the number of Japanese tourists is decreasing due to aging and other reasons, foreign skiers account for more and more of the ski resort’s visitors, now accounting for 40 percent, he said.In order to meet the consumption demand of foreign tourists, for example, Japanese mostly stay here for 1 night, 2 days or 2 nights and 3 days, while foreign tourists mostly stay here for 5 to 10 days. In order to meet their demand, the company has built a new hotel to provide foreign tourists with the whole rental villa they like.But also established a convenient for foreigners in the charming village of ski resorts ski traffic system, at present, including eight transom root ski resort, white horse valley has already formed the regional brand, in the white horse village can take public transport to between nine ski resort, a ticket can be in all ski resorts and general, all of these help white valley as a ski brand promotion in the world.As well as attracting foreign tourists, The company is trying to attract more children to participate in winter sports as the population of Winter sports in Japan declines.According to Ogino, the nine ski resorts in Hakuba now have a children’s ski teaching program, and children can use the pass to ski at any ski resort.The children’s classes are so popular that they already have more than 10,000 members at the start of the admissions season.Not only children ski, but parents who accompany their children also spend money at the ski resort, which can also bring considerable income.National wild special mention, the child first skiing experience is very important, in order to guide the child fall in love with skiing, there would be another international ski school near the ski resort, not only to provide children skiing teaching curriculum, also parents provides hosting services, as the parents of ski from child care, let they can go to a free skiing.After one day of basic training, children can often experience the fun of skiing with adults the next day, so it is very popular with parents and children. It is worth mentioning that this ski school not only provides English teaching, but also provides Chinese teaching services.From the perspective of the utilization of the Nagano Winter Olympic Venues, both government support and commercial operation are indispensable. At the same time, the venues must have both social public welfare functions and commercial cash capacity. Only by organically combining public welfare and profit, can the huge Olympic facilities make sustainable contributions to the society.