Sales of new energy vehicles, which have topped the world for seven consecutive years, are expected to accelerate

2022-05-06 0 By

In 2021, The rapid development of China’s new energy vehicle industry, sales of 3.521 million vehicles, ranked first in the world for seven consecutive years, market share reached 13.4%.Fu Bingfeng, executive vice president and secretary general of China Association of Automobile Manufacturers, described the development trend of new energy vehicles in 2021 as “like wheat in winter meeting rain in spring”.Entering 2022, more expectations are placed on new energy vehicles, with 5 million vehicles becoming the new target.In the New Year, the new energy vehicle industry should keep its toughness, strive to break through, and strive to turn this expectation into reality.Starting from March 2021, China’s monthly sales of new energy vehicles exceeded 200,000, exceeded 300,000 in August, exceeded 400,000 in November, and reached 530,000 in December.Fu Bingfeng believes that after more than ten years of cultivation, policy to force, enterprise innovation, consumer awareness deepened, to promote the development of new energy vehicles to form a joint force.More and more abundant products, more mature core technologies, stronger consumer acceptance, coupled with the help of intelligent network, formed the rapid growth of new energy vehicles.The continuous enrichment of products is an important reason for new energy vehicle sales to hit a new high.”The Chinese market is extremely rich in new energy models, covering all models of traditional fuel vehicles.”Ouyang Minggao, an academician of the Chinese Academy of Sciences, believes that the most praiseworthy and characteristic small electric vehicles are welcomed by the people and have the most obvious advantages over fuel cars.The performance of all aspects of small electric vehicles has been able to meet the needs of consumers.Models represented by Wuling Hongguang MINIEV set off a consumption boom in the low-end market. Companies represented by Tesla and NiO also drive consumers’ enthusiasm for high-end new energy vehicles to continue to rise.In both high-end and low-end markets, new energy vehicles have opened up and achieved good sales.However, in the middle end of the market, which should account for the highest proportion of sales, new energy vehicles have not yet achieved a big breakthrough. This hourglass consumption structure is contrary to the spindle-type consumption structure of the traditional automobile market.The reason is that this market is the most difficult to penetrate.”The middle segment of the consumer market, represented by the A-class, is the hardest.”As Xu Haidong, the association’s deputy chief engineer, said, consumers of high-end new energy vehicles are less sensitive to price;And low-end models can also launch different driving ranges according to different needs, so as to balance the vehicle price.In the mid-end market, consumers pay high attention to the cost performance of vehicles, and models cannot reduce the driving range too much, which makes it difficult for these vehicles to compete with traditional fuel cars in terms of cost performance.However, the mid-end consumer market is the main consumer market of many products, especially automobiles, and is also the key factor for whether new energy vehicles can continue to maintain rapid growth.Entering the rapid development stage of electrification, small and medium-sized cities and rural areas will become the breakout point of China’s new energy vehicle market, and become an important part of the market increment.In this context, the importance of the middle – end consumer market is increasingly prominent.In 2022, xiaomi, Niuchuang, Light Orange Times, Box Car and other enterprises also join the team of new car manufacturing forces.According to incomplete statistics, all kinds of car companies will launch a total of 90 electrified models in 2022, ushering in a big year for new energy vehicles.In the new energy vehicle market competition is more and more fierce at the same time, the middle market is expected to achieve a breakthrough.To alleviate the “energy supplement anxiety”, the rapid development of new energy vehicles requires both the support of products and the continuous optimization of the use environment.Special attention should be paid to the rapid growth of the number of new energy vehicles after the realization of deep breakthroughs in the field of technology. In the past, the “range anxiety” of consumers on new energy vehicles began to turn to “energy anxiety”.”Difficult to charge” has become a bottleneck restricting the rapid development of new energy vehicles.At present, the number of new energy vehicles in China has increased to 7.84 million, accounting for 2.6% of the total number of vehicles in China and about half of the global number of new energy vehicles.According to the latest data released by the National Development and Reform Commission (NDRC), there are 810,000 public charging piles in China, of which the scale of public charging piles in guangdong, Shanghai and other top 10 regions accounts for more than 70%, while the infrastructure construction of charging in counties and towns is insufficient.There are 13,800 charging piles on expressways, mainly in the Beijing-Tianjin-Hebei and Shandong regions, the Yangtze River Delta and the Pearl River Delta, but they are not yet fully covered.Zhu Huarong, rotating president of China Automobile Association and chairman of Changan Automobile, said that the rapid growth of the new energy vehicle market has put forward new requirements for the optimization of the layout of charging and switching facilities and the improvement of charging efficiency.We need to re-optimize charging facilities to accelerate the solution of user convenience needs and other issues.This is not only a problem of charging pile layout, but also a problem of charging efficiency.The government, car companies and charging companies need to work together to solve the problem.The national level has taken the lead in the introduction of policies to support new energy vehicles supporting infrastructure construction.On January 21, the National Development and Reform Commission and other departments issued two documents, proposed to vigorously promote new energy vehicles, gradually cancel restrictions on the purchase of new energy vehicles around the country;We will promote the standardized and orderly development of charging facilities, and accelerate the construction and installation of charging facilities in residential communities.Among them, “about further enhance the capacity of electric vehicle charging infrastructure service implementation opinion” is put forward, by the end of “difference”, to further improve China’s electric vehicle charging support capability, an appropriate leading, balanced and intelligent and efficient system of charging infrastructure, to meet the demand of more than 20 million electric car charging.”China’s new energy vehicles have entered a new stage of accelerated development, but they are also facing increasing pressure from international competition and stabilizing industrial chains and supply chains.”Guo Shougang, deputy director of the First equipment Industry Department of the Ministry of Industry and Information Technology, said that in 2022, the Ministry of Industry and Information Technology will accelerate the construction of electric charging infrastructure, and continue to carry out the pilot work of new energy vehicles to the countryside and electric switching mode.”We hope local governments will introduce more preferential policies for parking, charging and other use links, optimize vehicle purchase restrictions, and create a good environment for promoting new energy vehicle consumption.”Efforts to improve performance in the terminal consumer demand has a clear background, some influence factors of new energy automobile sales are changing, such as new energy automobile subsidies TuiPo, raw material prices continue to rise, insurance reform, as well as after-sales service preferential policy tightening, become a new energy automobile market influence the direction of “variables”.The rise in raw material prices and the withdrawal of subsidies have led to a significant increase in consumer purchasing costs in the short term.Recently, four ministries and commissions issued a notice on improving fiscal subsidy policies for the promotion and application of new energy vehicles.According to the circular, subsidies for new energy vehicles will be reduced by 30 percent in 2022 from 2021.Many new energy vehicle brands immediately raised their prices, some only increased the subsidy retrograde part, some also calculated the rising part of raw material costs, the highest increase as high as 20,000 yuan.The rising price of new energy vehicles, but also enough competitiveness?Cui Dongshu, secretary general of the National Passenger Car Market Information Association, believes that the current scale of the new energy vehicle market is still rapidly expanding, and the expansion of the scale is bound to bring cost improvement, so this round of new energy vehicle prices will not last too long.Car companies also remain optimistic about the rollback of subsidies.Zhu huarong says only if the product is profitable can it be truly commercial and sustainable.2022 is the last year of the implementation of the subsidy policy for new energy vehicles. With the comprehensive withdrawal of the subsidy policy, the market competition will be more full and the pace of survival of the fittest will be accelerated.Insurance reforms and tighter after-sales services could raise costs for consumers.On December 27, 2021, the first batch of new energy vehicle exclusive insurance was officially launched on the new energy vehicle insurance trading platform.Some Tesla owners reported that the premium for the exclusive insurance of new energy vehicles for Tesla Model Y has risen by as much as 80%.After many people hear this news, call directly “save the gas money paid the insurance premium”.In fact, after insurance adjustment, mainly high-end electric vehicle premiums rose significantly.Industry experts estimate that nearly 80% of new energy vehicles in the use of exclusive terms insurance vehicle loss and three insurance, under the same conditions, the premium is flat or decreased.At the same time, the price of the car below 250,000 yuan does not rise premiums.At present, car companies have begun to adapt to the new insurance system.The relevant person in charge of WeIMar Automobile said that in the case of flat or declining premiums, users have more suitable service guarantee for new energy models, which is good for users and promotes the development of new energy vehicle industry.After the release of relevant terms and regulations, WEIMar has started to help users enjoy the policy protection in the first time.Cui Dongshu said, new energy vehicle premiums rose, resulting in new energy vehicles seem not cost-effective, the formation of affordable can’t afford to use the phenomenon, is not conducive to the promotion of new energy vehicles.He suggested that car companies could establish their own insurance varieties, the industry should have more accurate insurance calculation, and the state should also support reasonable subsidies for insurance costs.The new “variable” does not change the general trend.China Automobile Association and other institutions predict that in 2022, China’s production and sales of new energy vehicles are expected to break through 5 million, the 2025 new energy vehicle sales target of 5 million, which also shows that the rapid development of China’s new energy vehicles will far exceed expectations.Statement: This article is reproduced for the purpose of passing on more information.If the source is wrong or violated your legitimate rights and interests, please contact the author with proof of ownership, we will promptly correct, delete, thank you.Email address: newmedia@xxcb.cn